Do you want to know how your consumers react against a new product?
Waumap allows you to make objective and reliable decisions in a quick and autonomous way about the product designs and/or services aimed at your consumers. It is an online evaluation platform that offers information about consumer responses to designs and key indicators relating to consumer perception, their visual attention and emotional reaction through facial image analysis algorithms, speech transcription and natural language processing.
Eye-tracking.
Waumap uses an eye-tracking system to guide you in the design of your products, identifying where the tester's gaze is directed.
Assessments.
What's more, Waumap uses the testers' direct opinions, such as concepts associated with the product and the most repeated terms when describing it, to round off the analysis.
Emotion recognition.
Waumap uses an emotion recognition system that serves to reveal consumers' honest opinions based on their facial reactions and expressions in relation to the products.
It's innovative, simple and quick: it's Waumap.
Waumap is a very easy-to-use platform that intuitively guides you to enable you to test your products quickly. Available across all devices for users with no ICT or R&D skills.
Companies that trust waumap
"A really useful tool on account of its versatility and amazing speed." "I think that the presentation of the results is really powerful. It's so easy and helps us not only to make decisions, but also to share those decisions. It offers us actual consumer data that really helps us to convince our B2B client that the product will be a success."
"It's a really powerful tool and you get your results in a matter of days." "We carried out a qualitative study, which involved more effort and took longer, and the results were exactly the same as those we got through the Waumap platform."
"I just love the tool and think its design is ideal for SMEs." "It's a very powerful and enables us to focus, refocus and defocus."
"I'd highlight how easy it is to use, it's so intuitive and easy for any user." "It helps you to access the sample segmentation; this tool allows us to test our product and market it to the target customer portfolio."
"A cool experience. The platform is intuitive and easy to use. Completing the test was really easy, simple and quick, and it was short too."
"It was more convenient and quicker than your regular survey."
